This week’s PR & Marketing Round-Up looks at the latest collab from Apple, the Toy Story 5 teaser, Gail’s Bakery and a first from household brand Nutella. Discover how brands are reacting to UGC and owning the cultural conversations this week.

This week’s PR & Marketing Round-Up explores Christmas ad rankings, Palace x Nike’s London collab, John Lewis’ festive VIP lounge, Wicked’s merch takeover, and BrewDog’s self-aware campaign. Discover how brands are owning culture and conversation this season.

Dive into this week’s PR & Marketing highlights: Stranger Things pop-up at Virgin Media O2 stores, Morrisons’ After Dark ads, Fanta’s audience led marketing, and a Freddie Mercury activist billboard takeover.

Should you pay for media placement or hold out for earned coverage? Learn when to invest, when to wait, and how blending paid and earned media can boost brand visibility and credibility.

This week’s PR & Marketing Round-Up features HelloFresh’s Paramount+ collab, Stanley’s Selfridges café, TikTok’s scream club trend, Bravo x Reebok’s sneaker drop, and new data revealing ChatGPT’s buyer intent.

In 2025, visibility isn’t optional. It’s your competitive edge.

Investors, partners, media, and potential employees don’t fall in love with a logo or website. They follow people and personalities.  The ones with a point of view, a story, and the courage to share it.

So, if you want to turn visibility into real-world opportunity, here’s the three step process we use at Visible PR with founders and CEOs who are ready to be seen, heard, and remembered for the right reasons.

Friday PR & Marketing News Round-Up | Domino’s Rebrand, TikTok SMBs & Expert Influencers

This week in PR & marketing news: discover ASDA’s inclusivity story, Joe Wicks’ campaign, the latest TikTok trend, updates on ChatGPT apps, and Tesco’s healthy eating initiative.

Taylor Swift’s Life of a Showgirl is more than just an album, it’s a blueprint for modern marketing. From cinema premieres to TikTok pop-ups and brand collabs, Swift shows how to turn a music release into a cultural movement. Here’s what PR and marketing pros can learn from her playbook.

This week in PR & marketing: OpenAI’s debut ChatGPT campaign, Lewis Capaldi’s secret Aldi gig, Nike x Skims’ sportswear collab, and The O2’s women’s rugby takeover.

Discover how brands use awareness days in PR. Learn when they add value, when they fall flat, and how to approach them with authenticity.

This week in PR & marketing: Theatrical cocktails and limited-edition foodie collabs, to immersive museum OOH and high-profile retail pop-ups!

The most successful earned campaigns are often grounded in the cultural truths and happenings of the world. But has the rise of quick content on social media and the use of Ai tools made marketers lazy in their efforts to be interesting and exciting? When is the right time for brands to hijack cultural conversations and when should they steer clear? Visible PR’s Laura Hinchelwood gives her verdict on the good, the bad and the ugly.

This week in PR & marketing: Nostalgia, Culture & Playful Brand Moments

This week in PR & marketing: Lime’s witty Tube strike OOH, Heinz owns fries, Great North Run turns a blunder into buzz, and more.

From packed stadiums to festival fields, the UK’s love for live music shows no signs of slowing down. This summer, pop-up merch shops emerged as one of the most exciting trends, leveraging these temporary, immersive spaces to drive hype around their shows. 

With queues around the block to grab exclusive merchandise, this is a trend that we haven’t seen the last of. So why are pop-ups becoming essential touchpoints for artists and why should brands take note?

This week in PR & marketing: Lego champions girls as creators, Amazon unveils shoppable sports ads, Eurovision rebrands with regional agency, the return of Topshop and Crocs charm-inspired phone case.

As we say goodbye to summer, Team Visible is back with our Friday PR & Marketing News Round-Up. This week’s edition spans everything from multisensory chocolate campaigns and inclusive school sports kits, to guerrilla ‘brandalism’ and more nostalgia-driven retail experiences. 

We’ve compiled the Visible PR teams top pick of stories that caught our eye in PR and marketing this week.

TikTok in 2025 has a broader audience and a moodier algorithm, so brands need more than a trending sound to stand out. Discover how brands can win on TikTok in 2025 with 5 expert tips. Learn how to build cultural relevance, work with creators and optimise for TikTok search.