Friday 24 October 2025: PR & Marketing News Round-Up: Screams, Sneakers & Streaming Partnerships
Visible PR is back with this week’s Friday PR & Marketing News Round-Up, and it’s a mix of culture, creativity, and clever brand thinking! From foodie TV collabs and high-end coffee pop-ups, to TikTok’s latest unconventional emotional wellness trend, the brands making waves this week are the ones fusing entertainment, lifestyle, and authenticity in surprising ways.
Read on to see which stories caught our eye this week…
HelloFresh Announce Partnership With Paramount+
HelloFresh UK announced a six-week collaboration with streaming platform Paramount+ UK, called ‘One Menu: A mountain of entertainment’. This campaign features over 50 HelloFresh recipes inspired by popular Paramount+ titles like Yellowstone, Star Trek, Mean Girls, and Dexter. The campaign aims to blend the ever-popular meal-kit trend with pop culture to appeal to a diverse audience. Each week introduces new dishes reflecting the flavour and spirit of Paramount+ shows, including Yellowstone-inspired Cajun smoky beef burgers and Star Trek’s umami miso mushroom rigatoni.
Why it matters for PR & Marketing: Hats off to the team behind this one, as this truly unique partnership creates a unique, cross-industry collaboration between food and entertainment, broadening audience reach and engagement generationally. It taps into current popular culture, leveraging well-known TV shows to attract fans into HelloFresh’s meal-kit food experience, creatively merging at home culinary experiences with entertainment
Read more about the story on Marketing Beat →
Stanley Unveils Eye-Catching Pop Up At Selfridges
Stanley, the heritage drinkware label turned modern cult favourite, has opened the doors to its latest pop-up café at Selfridges this week, a space that perfectly captures the brand’s signature cool, effortless aesthetic. Created in collaboration with specialty coffee company, Notes Coffee, the café invites visitors to sip expertly crafted hot drinks served in Stanley’s iconic tumblers, which are also available to buy. Blurring the lines between retail and coffee culture, the pop-up brings Stanley’s on-the-go spirit into an urban setting, fusing design, function and caffeine in one sleek experience
Why it matters for PR & Marketing: As if cafe culture couldn’t get any cooler, Stanley’s Selfridges pop-up proved exactly how lifestyle brands can credibly tap into the wellness, health, and fitness space. The activation generated instant buzz thanks to a series of launch events, including run club collaborations and influencer meet-ups, which instantly brought the energy and the brand’s community to life offline. Notes Coffee even crafted an exclusive Indigo-Go Latte for the occasion, rounding off a week that blended caffeine, culture, and clever brand storytelling.
Have a look at the pop up experience here →
Scream Clubs Have Become The Next TikTok Wellness Trend
Scream clubs, a growing TikTok trend, have gained popularity by offering people a space to release stress and pent-up emotions through collective screaming. Originating in the US, these clubs are now appearing in cities like London, where young people gather in parks or public spaces to scream loudly as a form of emotional release.
Why it matters for PR & Marketing: The rise of alternative and somewhat unconventional wellness practices is gaining momentum as Gen Z and Millennials actively seek ways to manage anxiety and express emotions more freely. With economic uncertainties like price hikes and the autumn budget on the horizon, these wellness methods may not only increase in popularity but also foster a strong sense of community among younger generations who value both mental health and shared experiences. This trend highlights a shift towards holistic, accessible approaches to wellbeing that prioritise emotional connection and self-care in challenging times.
Read more about Screaming Clubs here →
Bravo & Reebok Collaborate on Real Housewives Sneaker Collection
Unless you’ve been living under a rock for the past decade, you’ll know the Real Housewives fandom spans far and wide. Bravo and Reebok have joined forces to launch a bold and playful sneaker collection that taps directly into the devoted reality audience and sneaker culture. This exclusive six-piece line channels the glamour, drama, and distinctive personalities of iconic Real Housewives cities, including New York and Beverly Hills.
Why it matters for PR & Marketing: This campaign brilliantly leverages a significant entertainment brand with a well-known trainer style, helping to deliver authentic storytelling through design and exclusive launches. As well as driving buzz and social share, it creates a multi-dimensional brand experience that connects fashion, entertainment, and fiercely loyal audiences to boost both Reebok’s and Bravo’s relevance and visibility.
Read more about the collab here →
Study Finds 20% of ChatGPT Users Have Buyer Intent
New data has revealed that 21.6% of ChatGPT sessions demonstrate commercial intent, with 7.1% indicating strong purchase signals. From 3,458 sampled users over five months and 800,000 TikTok sessions, the report shows that ‘business finance’ (34%) and ‘product comparison’ (28%) dominate high-intent conversations.
Why it matters for PR & Marketing: This shift is a wake-up call for brands. ChatGPT and similar generative AI tools are now a key part of the consumer research-and-buy journey, not just novelty assistants. For marketers, it means rethinking attribution models, crafting content that supports discovery inside AI tools and LLM’s, and building brand visibility at an earlier stage of intent. As the line between search and chat-driven commerce blurs, brands that adapt will capture what used to be hidden ‘zero-click’ moments.
Read more insights from the report here →
Final Thoughts
What this week’s round-up highlights is that cultural timing and emotional connection remain the driving forces behind brand and campaign success. Whether it’s HelloFresh fusing food and fandom, Stanley turning coffee into culture, or TikTok redefining wellness, the strongest brand stories are those that meet audiences where they already are: online, offline, and in the cultural moments that matter most.
Is it time to elevate your brand campaigns to the next level? Visible PR can help, get in touch today at hello@visiblepr.co.uk