Friday 29 August 2025: PR & Marketing News Round-Up | Galaxy’s Chocolate Symphony, ASICS’ Inclusive Kits & Guerilla ‘Brandalism’
As we say goodbye to summer, Team Visible is back with our Friday PR & Marketing News Round-Up. This week’s edition spans everything from multisensory chocolate campaigns and inclusive school sports kits, to guerrilla ‘brandalism’ and more nostalgia-driven retail experiences.
We’ve compiled the Visible PR teams top pick of stories that caught our eye in PR and marketing this week…
A new song has been created to make eating chocolate even more enjoyable - and it's all based on science
Galaxy has elevated its brand experience this week by releasing a multi-sensory experience that has been crafted to enhance the pleasure of consuming chocolate. By releasing a bespoke song crafted around specific musical attributes such as pitch, tempo, and key, to enhance flavour perception, Galaxy demonstrates a commitment not only to product quality but to innovative, experiential marketing. The song was designed around musical qualities known to influence flavour including pitch, speed and musical key.
Why it matters for PR & Marketing: The experiential campaign combines food with music to make an effective and memorable campaign to deepen brand loyalty. This strategic move leverages sensory research to deepen emotional engagement, positioning Galaxy as a leader in creating memorable and enhanced moments of chocolate consumption
Read the full story on the Daily Express →
Asics reimagines UK PR kits for girls who stop playing sport.
ASICS, in collaboration with Inclusive Sportswear and mental health charity Mind, has launched the 'Undropped Kit'. A new PE kit concept designed to keep more girls in the UK participating in school sports by addressing comfort and inclusivity issues. The new kit has been tested by secondary school girls at Burnley High School, who were identified by Sport England as one of the regions in the UK with the lowest PE participation.
Why it matters for PR & Marketing: The idea and execution combines brand purpose with social impact, it also leverages expert credibility, and enables authentic engagement with core audiences, giving them a tangible asset, supporting long term change and a real solution to a growing problem.
Read about the collaboration on LLB →
Anya Hindmarch Opens Nostalgic ‘Tuck Shop’ Concept Store in London
Last week, we covered a number of consumer brands tapping into nostalgia to push new products, and the designer world is now also weighing in on the trend. Designer Anya Hindmarch has launched a new concept store in London inspired by school tuck shops, complete with confectionery, stationery, and retro-themed design. The pop-up blends childhood nostalgia with brand culture to create an immersive retail experience.
Why it matters for PR & Marketing: As we well know, it seems like nobody can escape the nostalgia trend at the moment. Brands and marketers are tapping into consumers' emotional triggers, and in this case, a pop up store adds sensory design and immersion to its staying power. By reimagining retail as experiential theatre, Anya Hindmarch turns shopping into memory-making, a lesson for any brand looking to deepen emotional connection.
Read the full story on Creative Review →
The ‘Banksy of Fast-Food Ads’ Targets McDonald’s with Guerrilla Creativity
In a bold street-art style move, a guerrilla artist being dubbed the ‘Banksy of fast food ads’ has been subverting McDonald’s billboards, hacking billboards and bus stop ads in a mission to challenge consumerism. The ‘Brandalism’ sees large-scale fast food ads turned into satirical and subversive messages in public view, sparking attention and, most importantly, conversation.
Why it matters for PR & Marketing: Guerrilla inspired PR isn’t new. We live in a generation where multiple brands have already jumped on this bandwagon, launching low-budget, high-impact campaigns, rooted in cultural critique. This ‘artist’ is also a lone-ranger with nothing but his own prerogative here. What brands and agencies can learn from this is more about wider thinking, looking beyond conventional media, leaning into surprise, satire, and social commentary to capture attention.
Read the full story on The Drum →
British Tourists Send Spending Sky-High Abroad
As the summer holidays wind down for another year and the kids head back to school, research shows that British holidaymakers splurged an average of £830 per trip abroad in 2024, an increase of 10% on 2023, as they made a record-breaking 94.6 million trips overseas. However, inbound tourism couldn’t keep pace, leaving the UK with a widening tourism deficit. Destinations like Croatia and Morocco are rising in popularity as Brits look beyond Spain, France, and Italy for value and novelty.
Why it matters for PR & Marketing: Britain is a nation of holiday-lovers and there’s no doubt that travel since the pandemic has been a long road of recovery. With new airlines springing up offering cheaper flights than competitors, and more untapped destinations becoming the latest ‘hotspot’, this news points to revived consumer confidence in outbound tourism, spelling many opportunities, especially for destination brands. Brands tapping into storytelling that recognise wanderlust, value and emerging travel trends can position themselves ahead of the curve.
Read the full story on The Independent →
Final Thoughts
Whether it’s tapping into nostalgia, challenging social norms, or pushing creative boundaries, this week’s stories underline just how diverse and inventive brand storytelling can be. The common thread throughout is cultural resonance, with the strongest campaigns not just marketing products, but sparking conversations, shifting perceptions, and creating lasting moments of connection.