Friday 5 September 2025: PR & Marketing News Round-Up | Lego, Amazon Ads, Eurovision rebrand, Topshop & Crocs

As we start a new month, it’s been a busy week of bold campaigns and storytelling. For Visible’s Friday PR & Marketing News Round-Up this week, we’ve spotted cultural resets, impactful campaigns and creative twists. From Lego smashing stereotypes to the long awaited return of Topshop to the UK high street, and Eurovision proving that even global icons can rebrand locally, reinvention and relevance take centre stage. 

Check out the latest round up below…

Lego is breaking the mould and the stereotypes with its new campaign

To champion girls as creators, the brand brought together 350 young builders at London’s Southbank Centre for a vibrant dance event, inspired by new research which found 86% of parents and children believe the media portrays boys as builders and creators more often than girls. 

Why it matters for PR & Marketing: Once seen as ‘just for boys’, Lego is looking to reshape the brand’s narrative in a clever and engaging way, inviting girls to step into the spotlight as builders, dreamers and creators of the future. 

Read the full story on Metro →

Amazon Introduces Shoppable & Interactive Ads for Live Sport Streams

Amazon Ads has rolled out new ad formats tailored for live sports on Prime Video, including Pause Ads, shoppable overlays, and audience-targeted creatives. Viewers can click “Add to cart” or “Get email” via their remotes while watching UEFA Champions League or NBA streams, offering seamless brand interaction in real time.

Why it matters for PR & Marketing: This marks a huge leap in interactive streaming ads, merging convenience and engagement. Brands that test shoppable ads will benefit from shorter conversion pathways and deeper audience engagement during high-attention live sport moments.

Read the full story on Performance Marketing World →

Eurovision unveils new global identity for 70th anniversary designed by a one-woman agency in Sheffield

For its 70th anniversary, the Eurovision Song Contest released a dynamic new brand identity featuring new ‘chameleon heart’ logos and custom typography. This new visual overhaul for one of the world’s most famous music entities was not put together by a traditional agency, but by a one woman agency in Sheffield. Amy Bedford of PALS paired up with a network of 20 global freelancers to deliver this vibrant visual identity, emphasising digital adaptability and that not all big rebrands require a big name agency or studio.

Why it matters for PR & Marketing: This unique rebranding project demonstrates that remaining agile among a sea of big players pays off, and is a blueprint for bold, cohesive storytelling executed efficiently, putting regional talent front and centre.

Read the full story on Creative Boom → 

Topshop is making its long-awaited return to the UK High Street. 

Five years after closing all of its stores, the iconic fashion brand will relaunch in 32 John Lewis locations from February 2026. Its menswear counterpart, Topman, will also reappear in six select stores. 

Why it matters for PR & Marketing: Topshop’s return isn’t just a comeback - it’s a cultural reset for one of Britain’s most iconic fashion names. Tapping into the rise of ’90s nostalgia, the relaunch arrives at the perfect moment to reignite brand love and relevance. In partnership with John Lewis, Topshop is set to reconnect with a millennial audience, blending heritage appeal with fresh, contemporary energy.

Read the full story on BBC News→ 

Crocs is bringing its iconic style to your everyday tech with the launch of the Crocs Charm Phone Case. 

Reimagining the brand’s signature clog design, this playful yet practical case is crafted in collaboration with Seoul-based label SLBS. The collaboration seamlessly blends nostalgia-driven fashion with everyday functionality.

Why it matters for PR & Marketing: The latest partnership with SLBS builds on Crocs’ dynamic series of lifestyle collaborations, reinforcing the brand’s evolution from footwear icon to cultural lifestyle staple, broadening its appeal and cementing its relevance in today’s lifestyle space. 

Read the full story on Trend Hunter →

Final Thoughts
This week’s PR & marketing round up demonstrates the power of brands that know how to stay relevant. Purpose driven narratives, interactive innovations, or nostalgic comebacks, the common thread throughout is clear: brands that win are those that don’t hold back on evolving, and building on iconic foundations that cement their cultural relevance in society.