Is your brand chasing viral trends? Visible PR’s Ruth Bennett explores the risks of culture-led marketing and why UK brands like Lidl, Ryanair, and Currys win by prioritising depth over speed.

This week’s PR & marketing roundup covers British Airways’ ‘escape the stress’ campaign, Mr Motivator tackling child poverty, Sephora x F1 Academy collaboration, The Devil Wears Prada popcorn purse, and the KPop Demon Hunters global concert tour.

This week’s PR & marketing roundup features adidas’ star-studded Superstar campaign, Chupa Chups’ deliberately hard-to-open lollipops, BuzzBallz’s giant gacha launch on London’s Southbank, and an Amsterdam hotel’s ultra-sweet “world’s sweetest person” competition.

IKEA, Little Moons and Patagonia show how small moments create powerful PR. Discover why micro moments are shaping brand storytelling in 2026.

This week’s PR & marketing roundup features adidas’ star-studded Superstar campaign, Chupa Chups’ deliberately hard-to-open lollipops, BuzzBallz’s giant gacha launch on London’s Southbank, and an Amsterdam hotel’s ultra-sweet “world’s sweetest person” competition.

This week’s PR & marketing roundup features Punch the Monkey & IKEA’s viral campaign, Torres crisps launch an unusual Easter egg, Canva x Gemma Collins, phone-free communication concepts and Marks & Spencer’s F1 partnership.

As the PRCA updates its definition of PR, the real challenge facing the industry is trust. This Visible PR blog explores why modern PR must move beyond messaging to proof, transparency and credibility.

This week’s PR & marketing roundup covers Lidl’s London Fashion Week trolley bag, McDonald’s retro trading cards, cultural narratives on yearning, Milka’s LaLiga tribute, and Dove’s R/eal Reviews Reddit campaign.

In a fragmented media landscape, earned media is no longer a supporting act. Discover how PR is reclaiming influence through trust, credibility and cultural relevance in 2026.

This week’s PR & Marketing News Round-Up explores culture-led campaigns, Super Bowl ads, brand stunts and smart moments driving attention in 2026.

This week’s PR and marketing roundup This week’s PR and marketing roundup spotlights Pringles’ Super Bowl rom-com with Sabrina Carpenter, Waitrose’s space-faring Gastronaut for food lovers, PSG’s Emily in Paris Netflix play, Heineken’s UCL friendship fuel, and World Cup contingency smarts.

As traditional market research loses impact, marketing intelligence offers PR teams a smarter way to uncover credible, media-ready stories using existing data.

This week’s PR and marketing roundup spotlights Caffè Nero’s record sales amid rival coffee struggles, Absolut’s fiery TABASCO vodka collab, Lindt’s Dubai-style and popcorn Easter eggs, and Amsterdam’s world-first meat ad ban.

This week’s PR and marketing roundup features the British Heart Foundation’s ‘In Living Memory’ park bench campaign, Bad Bunny’s Super Bowl halftime teaser, HelloFresh’s immersive Waterloo Station activation, TikTok’s new streaming ad formats, and the BBC’s move into original YouTube content.

This week’s PR & marketing roundup features Heineken’s Tube ad mix-up, Heinz’s fry box redesign, Anya Hindmarch’s Boots concept store, Lego Pokémon pre-orders and YouTube beating BBC viewing ratings.

This week’s PR & marketing roundup features Lego’s Smart Bricks launch, Gen-Z “little luxuries” culture, McDonald’s official Secret Menu, Botivo’s Paint the Town Yellow campaign, and Walkers’ biggest brand refresh in 80 years.

This week’s PR & marketing roundup features the greatest Christmas ads of all time, Aldi’s giant Christmas Cuthbert sculpture trolling M&S, a 2000-drone Tetris spectacle, cult trend BuzzBagz, and Monzo’s year-in-review.

This week’s PR & marketing roundup covers Guinness’s new £73m Covent Garden Brewery, Australia’s under-16s social-media ban, TUI’s AI-assisted travel films, Lidl’s croissant-scented perfume stunt and Travelodge’s Christmas wrapping rooms.

This week’s PR & marketing roundup features Spotify’s 2025 wrapped party, loveholidays unveils Joe Marler in a glass box, Peroni’s eye-catching beer fountain on the Southbank, Lidl unveils UK cravings wrapping paper and Greggs & Moonpig’s Christmas collab

Explore what real thought leadership looks like today and how original ideas, insight and substance can help you cut through the noise.