Friday 26 September 2025: PR & Marketing News Round-Up | From Chicken Bone Negronis to Scented OOH
Team Visible is back with this week’s Friday PR & Marketing News Round-Up. From theatrical cocktails and limited-edition foodie collabs, to immersive museum OOH and high-profile retail pop-ups, the past seven days have been packed with creative moments that grabbed our attention.
Read on to see which caught our eye this week…
Theatrical Mixology: The Chicken Bone Negroni
A bold cocktail twist dubbed the “Chicken Bone Negroni” has been making waves after Bebe Bob added the theatrical, savoury take on the classic Negroni to its menu for Negroni week and it’s been prompting big reactions online.
Why it matters for PR & Marketing: Food and drink stunts that split opinion often win huge cut-through. Whether people love it or hate it, the Chicken Bone Negroni demonstrates how edible theatre and a dash of shock value can create authentic conversation and earned coverage - particularly for hospitality and bar brands looking to stand out.
Read the full story on Metro →
Heinz × Walkers: Limited-Edition Mayo Makes a Monster Comeback
Heinz and Walkers have brought back their limited-edition Monster Munch-inspired mayo ahead of Halloween, a drop that polarised tastebuds and lit up social chatter with some calling it “absolute genius” and others less convinced.
Why it matters for PR & Marketing: Limited drops and cross-category partnerships (especially from heritage FMCG brands) remain reliable tactics to take campaigns viral. This collaboration shows how seasonal moments and playful product innovation can spark earned media, influencer reviews and user-generated content.
Read the full story on Metro →
V&A Goes Multisensory: Scented OOH for Marie Antoinette
The V&A has taken scent into the streets with scratch-and-sniff handkerchiefs and fragrance tearaways as part of its OOH push for the Marie Antoinette exhibition - a smart use of scent to extend the exhibition beyond museum walls.
Why it matters for PR & Marketing: Smell is one of the most powerful memory triggers — using it outdoors transforms a simple ad into a multi-sensory teaser. Brands can generate stronger emotional engagement and social sharing by making activations that bring campaigns and experiences to life and evoke the senses.
Read the full story on Marketing Beat →
Shein Hits Oxford Street: Experiential Retail Meets Fast Fashion
Shein has taken over the Future Stores location on Oxford Street with a three-day pop-up showcasing its AW25 collection, immersive brand moments (a glam bar, video booths), giveaways and curated pieces from Shein Trends brands - creating both a physical buzz and instant social content.
Why it matters for PR & Marketing: Pop-ups remain a powerful tactic for digital-native brands to prove physical relevance. For Shein, the activation fuses product storytelling with experiential elements to drive social reach and sampling. But there’s also a bigger picture: Oxford Street has faced years of decline and a reputation problem with empty units and discount shops. High-impact activations like Shein’s inject vibrancy and footfall back into London’s most famous shopping street, showing that short-term retail theatre can help reframe a space, even if only temporarily, as a destination worth visiting.
Read the full story on Retail Week →
Greggs X Fenwick’s Pub Launch: Local Retail Revival in Newcastle
Fenwick’s is teaming up with Greggs to launch its first pub - the Golden Flake Tavern - inside its Newcastle flagship store. This follows the success of previous partnerships between the two brands.
Why it matters for PR & Marketing: In a digital-first retail era, authenticity and locality are powerful differentiators. Fenwick’s and Greggs have found a partnership that works, turning store visits into destination experiences that generate local and national press coverage as well as memorable experiences.
Read the full story on the Evening Standard →
Final Thoughts
This week’s highlights prove a simple point: whether it’s a divisive condiment, a theatrical cocktail, scented OOH, a buzzworthy pop-up or regional retail innovation, the common thread is boldness. Brands that lean into sensory storytelling, cultural moments and unexpected pairings are the ones grabbing headlines and social attention. For PR teams, the lesson is to combine creativity with context. Make it memorable, make it shareable, but also make sure it's authentic to the brand and that there is a clear audience reason to care.