Friday 3 October 2025: PR & Marketing News Round-Up | OpenAI, Lewis Cap-Aldi, Nike x Skims, The O2
Team Visible is back with this week’s Friday PR & Marketing News Round-Up, covering a real mix of stand out campaigns that we just can’t stop talking about, as well as cultural moments and brand power moves that have been sparking headlines and conversations.
Read on to see which caught our eye this week…
OpenAI Spotlights ‘Human Craft’ in Debut ChatGPT Brand Campaign
OpenAI has launched its first brand campaign, titled ‘Human Craft’. The campaign celebrates how people are using ChatGPT as a creative tool across art, music, design, and storytelling, emphasising human-led creativity, with AI framed as an enabler rather than the main act.
Why it matters for PR & Marketing: As AI continues to dominate global conversation and industries, positioning it as an ally to creativity rather than a replacement is a powerful way to gain trust. For brands, this highlights the importance of framing the narrative in tech adoption, making the story about people first, tools second.
Read the full story on Creative Review →
Lewis Cap-Aldi Surprises Shoppers with Secret Aldi Gig
Following their Oasis store rebrand this summer, turning a Manchester Aldi to ‘Aldeh’, we saw another bold stunt from the renowned supermarket brand. Surprising unsuspecting shoppers, Lewis Capaldi performed a surprise acoustic gig on the roof of an Aldi store in Nottingham, drawing crowds and creating instant viral buzz.
Why it matters for PR & Marketing: This is experiential and guerilla style marketing at its best, seeing an everyday setting transformed into a cultural stage. By blending humour, music, and surprise, Aldi reinforced its disruptive brand personality, with a larger than life celebrity personality, all while maximising earned media and millions of social shares.
Read the full story on Evening Standard →
Nike x Skims Collab puts Women’s Sportswear in the Spotlight
Nike and Kim Kardashian’s Skims have officially unveiled their long-awaited collaboration, blending performance sportswear with Skims’ signature shapewear-inspired design. The launch aims to reinvigorate Nike’s women’s business by tapping into the Kardashian craze, pop culture, and body inclusivity.
Why it matters for PR & Marketing: Okay, so there are huge budgets in play here, but this campaign is a masterclass in cultural collaboration. By aligning with Skims, Nike gains fresh relevance and access to a devoted audience of Kardashian fans, whilst tapping into new territory. It shows the power of fusing heritage sports brands with celebrity-led disruptors to stay at the centre of culture.
Read the full story on Forbes →
The O2 Changes Name of Iconic Venue to Celebrate England Women’s Rugby World Cup Win
In a campaign celebrating England’s ‘Red Roses’ following their Women’s Rugby World Cup success, the world-famous The O2 in London transformed into The ‘Rose2’ over the past week, affixing the English Rose in the space where the famous O once stood. In a clever play on wording, aiming to drive visibility and cultural recognition of women’s rugby ahead of other major fixtures.
Why it matters for PR & Marketing: This is more than just sponsorship, it’s a relevant and timely cultural statement. By giving women’s rugby billing on the door of one of the world; biggest stages, O2 cements its role in shaping inclusive sports culture and driving brand purpose through visibility.
Read the full story on The Sun →
Final Thoughts
From AI and music, to fashion and sport, this week’s stories highlight one key theme… that cultural relevance is the currency of modern PR. Whether it’s Aldi turning a discount supermarket into a stage, or The O2 celebrating women’s sport on the world’s most famous stage, the brands making headlines are the ones moving quickly and grabbing onto cultural moments to stay ahead.
Want to get your brand noticed with exciting campaigns? Drop us a line today - lara.leventhal@visiblepr.co.uk