This week in PR & marketing: Coca-Cola celebrates UK corner shop heroes, Tom Holland pushes experiential to new heights, O2 backs the Red Roses, Hobbycraft goes viral, and 90s nostalgia continues its comeback.

It may seem almost null and void to say that brands need to keep their marketing strategy up to date with their audiences. And yet, so many still seem to get it wrong. From those that are completely missing the boat, to those relying solely on broad-scale demographics to define their marketing strategy, Visible’s Laura Hinchelwood gives her views on what’s going wrong and how we can put it right.

Visible PR’s Top PR & marketing stories this week: Puma’s Premier League campaign, Oasis nostalgia, Taylor Swift’s podcast power play, Pantone x Coldplay, and the AI browser battle.

After years of lockdowns and virtual fatigue, live events aren’t just back, they’re booming. Thanks to AI, it’s never been easier or faster to create and publish content - but that also means it’s never been harder to actually stand out. The brands that are seeing the best results are investing in trust, visibility, and face-to-face storytelling that digital simply can’t replicate. This is why live trade shows have made such a successful comeback and why they deserve a place in your B2B PR strategy. Here’s six proven tips for making them work harder for your brand, with a PR first approach.

Welcome to our Friday PR and Marketing News Round-Up - your weekly snapshot of what caught our eye this week across headline news, creative campaigns, viral trends, and the moments that are moving the needle in the industry.

Digital PR has become a powerhouse tactic in modern SEO strategies. While traditional PR focuses on brand awareness through media exposure, digital PR is all about earning high-authority backlinks and online visibility that drives organic search performance. By combining creative storytelling with strategic SEO thinking, digital PR helps businesses improve their domain authority, search engine rankings, and brand credibility. In this blog, we’ll break down what digital PR for SEO really means, and share five expert tips you can use to turn media coverage into measurable search success.

When done right, influencer marketing can help expose your brand and products to a whole new audience of engaged advocates. And yet, how many times have you seen or heard about influencer marketing gone wrong?

Here at Visible, we’ve got a fair amount of experience managing both earned and paid influencer campaigns for our clients and have picked up a good few tips along the way for those just starting out.

There’s no question that getting your brand or business’ story on the news – be it on broadcast, in print or online - is a sure-fire way of getting noticed. But due to the rapidly evolving digital media landscape and the sheer abundance of news stories out there, it can be a minefield to even know where to start, let alone get yours noticed by a journalist. The reality is, it's not simply about having a good story; it's about understanding how the news industry works. Here are our top tips on getting your news story to land.

Whether you're focused on reputation management, launching a product, or building a stronger thought leadership persona, knowing what to look for when choosing a PR agency is essential. Backed by decades of experience in brand reputation management, here are Visible’s top five expert tips for selecting the best PR agency to support your business.