This week’s PR & marketing roundup features Aldi’s edible wrapping paper, Ole & Steen ‘Insane Bakes’ in UK supermarkets, Google’s Love Actually inspired festive ad, Ricola’s cough-sweet scented scarf, and more

Black Friday is changing fast. Learn what worked last year and how brands can stay trusted, stay relevant and use AI to cut through the noise.

It’s that time of the year again when we all begin to wonder how we’ve reached November so quickly, and the festivities really begin. Without fail, the big season players have already hit hard with their Christmas ads, but this year, things seem different. 2025 marks a turning point where brands are finally letting go of glossy fantasy and embracing nostalgia, realism and fragmented storytelling. But what’s driving this change?

This week’s PR & Marketing Round-Up looks at the return of the iconic Coca-Cola Christmas Truck, Nike’s innovative pop-up soup shop, PETA UK’s thought provoking Christmas campaign and Itsu’s latest advert. Discover how brands are marking noise and driving cultural moments this week

This week’s PR & Marketing Round-Up looks at the latest collab from Apple, the Toy Story 5 teaser, Gail’s Bakery and a first from household brand Nutella. Discover how brands are reacting to UGC and owning the cultural conversations this week.

This week’s PR & Marketing Round-Up explores Christmas ad rankings, Palace x Nike’s London collab, John Lewis’ festive VIP lounge, Wicked’s merch takeover, and BrewDog’s self-aware campaign. Discover how brands are owning culture and conversation this season.

Dive into this week’s PR & Marketing highlights: Stranger Things pop-up at Virgin Media O2 stores, Morrisons’ After Dark ads, Fanta’s audience led marketing, and a Freddie Mercury activist billboard takeover.

Should you pay for media placement or hold out for earned coverage? Learn when to invest, when to wait, and how blending paid and earned media can boost brand visibility and credibility.

This week’s PR & Marketing Round-Up features HelloFresh’s Paramount+ collab, Stanley’s Selfridges café, TikTok’s scream club trend, Bravo x Reebok’s sneaker drop, and new data revealing ChatGPT’s buyer intent.

In 2025, visibility isn’t optional. It’s your competitive edge.

Investors, partners, media, and potential employees don’t fall in love with a logo or website. They follow people and personalities.  The ones with a point of view, a story, and the courage to share it.

So, if you want to turn visibility into real-world opportunity, here’s the three step process we use at Visible PR with founders and CEOs who are ready to be seen, heard, and remembered for the right reasons.

Friday PR & Marketing News Round-Up | Domino’s Rebrand, TikTok SMBs & Expert Influencers

This week in PR & marketing news: discover ASDA’s inclusivity story, Joe Wicks’ campaign, the latest TikTok trend, updates on ChatGPT apps, and Tesco’s healthy eating initiative.

Taylor Swift’s Life of a Showgirl is more than just an album, it’s a blueprint for modern marketing. From cinema premieres to TikTok pop-ups and brand collabs, Swift shows how to turn a music release into a cultural movement. Here’s what PR and marketing pros can learn from her playbook.

This week in PR & marketing: OpenAI’s debut ChatGPT campaign, Lewis Capaldi’s secret Aldi gig, Nike x Skims’ sportswear collab, and The O2’s women’s rugby takeover.

Discover how brands use awareness days in PR. Learn when they add value, when they fall flat, and how to approach them with authenticity.

This week in PR & marketing: Theatrical cocktails and limited-edition foodie collabs, to immersive museum OOH and high-profile retail pop-ups!

The most successful earned campaigns are often grounded in the cultural truths and happenings of the world. But has the rise of quick content on social media and the use of Ai tools made marketers lazy in their efforts to be interesting and exciting? When is the right time for brands to hijack cultural conversations and when should they steer clear? Visible PR’s Laura Hinchelwood gives her verdict on the good, the bad and the ugly.

This week in PR & marketing: Nostalgia, Culture & Playful Brand Moments

This week in PR & marketing: Lime’s witty Tube strike OOH, Heinz owns fries, Great North Run turns a blunder into buzz, and more.