This week in PR & marketing: Theatrical cocktails and limited-edition foodie collabs, to immersive museum OOH and high-profile retail pop-ups!

The most successful earned campaigns are often grounded in the cultural truths and happenings of the world. But has the rise of quick content on social media and the use of Ai tools made marketers lazy in their efforts to be interesting and exciting? When is the right time for brands to hijack cultural conversations and when should they steer clear? Visible PR’s Laura Hinchelwood gives her verdict on the good, the bad and the ugly.

This week in PR & marketing: Nostalgia, Culture & Playful Brand Moments

This week in PR & marketing: Lime’s witty Tube strike OOH, Heinz owns fries, Great North Run turns a blunder into buzz, and more.

From packed stadiums to festival fields, the UK’s love for live music shows no signs of slowing down. This summer, pop-up merch shops emerged as one of the most exciting trends, leveraging these temporary, immersive spaces to drive hype around their shows. 

With queues around the block to grab exclusive merchandise, this is a trend that we haven’t seen the last of. So why are pop-ups becoming essential touchpoints for artists and why should brands take note?

This week in PR & marketing: Lego champions girls as creators, Amazon unveils shoppable sports ads, Eurovision rebrands with regional agency, the return of Topshop and Crocs charm-inspired phone case.

As we say goodbye to summer, Team Visible is back with our Friday PR & Marketing News Round-Up. This week’s edition spans everything from multisensory chocolate campaigns and inclusive school sports kits, to guerrilla ‘brandalism’ and more nostalgia-driven retail experiences. 

We’ve compiled the Visible PR teams top pick of stories that caught our eye in PR and marketing this week.

TikTok in 2025 has a broader audience and a moodier algorithm, so brands need more than a trending sound to stand out. Discover how brands can win on TikTok in 2025 with 5 expert tips. Learn how to build cultural relevance, work with creators and optimise for TikTok search.

This week in PR & marketing: Coca-Cola celebrates UK corner shop heroes, Tom Holland pushes experiential to new heights, O2 backs the Red Roses, Hobbycraft goes viral, and 90s nostalgia continues its comeback.

It may seem almost null and void to say that brands need to keep their marketing strategy up to date with their audiences. And yet, so many still seem to get it wrong. From those that are completely missing the boat, to those relying solely on broad-scale demographics to define their marketing strategy, Visible’s Laura Hinchelwood gives her views on what’s going wrong and how we can put it right.

Visible PR’s Top PR & marketing stories this week: Puma’s Premier League campaign, Oasis nostalgia, Taylor Swift’s podcast power play, Pantone x Coldplay, and the AI browser battle.

After years of lockdowns and virtual fatigue, live events aren’t just back, they’re booming. Thanks to AI, it’s never been easier or faster to create and publish content - but that also means it’s never been harder to actually stand out. The brands that are seeing the best results are investing in trust, visibility, and face-to-face storytelling that digital simply can’t replicate. This is why live trade shows have made such a successful comeback and why they deserve a place in your B2B PR strategy. Here’s six proven tips for making them work harder for your brand, with a PR first approach.

Welcome to our Friday PR and Marketing News Round-Up - your weekly snapshot of what caught our eye this week across headline news, creative campaigns, viral trends, and the moments that are moving the needle in the industry.

Digital PR has become a powerhouse tactic in modern SEO strategies. While traditional PR focuses on brand awareness through media exposure, digital PR is all about earning high-authority backlinks and online visibility that drives organic search performance. By combining creative storytelling with strategic SEO thinking, digital PR helps businesses improve their domain authority, search engine rankings, and brand credibility. In this blog, we’ll break down what digital PR for SEO really means, and share five expert tips you can use to turn media coverage into measurable search success.

When done right, influencer marketing can help expose your brand and products to a whole new audience of engaged advocates. And yet, how many times have you seen or heard about influencer marketing gone wrong?

Here at Visible, we’ve got a fair amount of experience managing both earned and paid influencer campaigns for our clients and have picked up a good few tips along the way for those just starting out.

There’s no question that getting your brand or business’ story on the news – be it on broadcast, in print or online - is a sure-fire way of getting noticed. But due to the rapidly evolving digital media landscape and the sheer abundance of news stories out there, it can be a minefield to even know where to start, let alone get yours noticed by a journalist. The reality is, it's not simply about having a good story; it's about understanding how the news industry works. Here are our top tips on getting your news story to land.

Whether you're focused on reputation management, launching a product, or building a stronger thought leadership persona, knowing what to look for when choosing a PR agency is essential. Backed by decades of experience in brand reputation management, here are Visible’s top five expert tips for selecting the best PR agency to support your business.