SODASTREAM
Creating cultural fizz for the launch of Sodastream’s ART Mint
ABOUT THE PROJECT
Sodastream: Creating cultural fizz for the launch of ART Mint
When our clients at Sodastream asked us to help them launch their new, limited-edition Art Mint sparkling water maker, we saw the perfect opportunity to tap into pop-culture and create a experience fit for the runway in the lead up to London Fashion Week.
We had two key insights to guide us:
That the pastel colours, especially minty green, has been a hot trend throughout 2025 across fashion, beauty and interiors
That the arrival of London Fashion Week would bring with it a whole host of media and influencers looking for a glow up before hitting the runway events
And so, we partnered with our pals at Townhouse nails to host a VIP launch event to celebrate the arrival of Sodastream’s new machine. Guests were treated to on-trend minty manis and pedis alongside freshly fizzed Hugo Spritz cocktails made using our new Art Mint machine.
Our open bar allowed guests to get hands on with the product, so they could see just how easy it is to create perfectly carbonated water at the pull of a lever.
While the event took place, we took to the streets around Chancery Lane, spreading the minty magic by offering passers by non-alcoholic Hugos on their lunch breaks and encouraging them to tag us on social for a chance to win their very own mint mani.
We were delighted to host writers from Homes & Gardens, House Beautiful, Ideal Home, London Evening Standard, Best, Living Etc and more, alongside a brilliant line-up of influencers. It was the perfect chance for them to experience Sodastream hands-on and to bring our minty-fresh new look to life in a playful and culturally relevant way.
Now that’s what we call a minty fresh campaign.
