WIN-WIN
How Visible PR is Driving Global Recognition for Win-Win’s Cocoa-Free Chocolate Alternatives
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Win-Win: How Visible PR is Driving Global Recognition for Win-Win’s Cocoa-Free Chocolate Alternatives
Win-Win is a pioneering UK-based food-tech start-up creating cocoa-free chocolate alternatives, designed as a solution to tackle the global cocoa crisis which is putting supply and financial pressure on chocolate products. We’ve all seen the impact of shrinkflation and the cost of our choccie products increasing.
Visible has developed and implemented an ambitious and all-encompassing integrated communications strategy for Win-Win that builds awareness and credibility, positions it as an innovative category leader and homes in on the quality and usage occasions for chefs, suppliers, retailers and manufacturers.
To do this, with Win-Win being a new product to market we’ve focused on securing one-to-one briefings and tastings with influential industry media including The Grocer and Food Manufacture that have resulted in great positioning content.
We’ve led the media agenda with thought leadership and senior leadership profiling, developed an industry awards programme to build credibility and advocacy, created a LinkedIn content strategy which has resulted in an increase of 46% in followers, 363% impressions and 225% engagements organically and achieved fantastic talkability in 25 key outlets for two key business announcements, the £3m Series A funding round and distribution partnership with Martin Braun-Gruppe.
Coverage has so far appeared in titles including The Grocer, Business Cloud, Food Ingredients First, Green Queen News, FoodBev, New Food Magazine, Food Manufacture, Kennedy’s Confectionery, Food & Beverage Outlook and Entrepreneur UK.
As Visible continues to cement Win-Win’s position as a leading alternative solution to the global cocoa crisis, our efforts are already gaining vast industry recognition, with outputs already helping attract higher-quality inbound B2B leads and partnerships for the business.
