RHYTHM 108
Putting consciously crafted treats in the spotlight
Multiple Features
in The Grocer
Consumer Coverage
in Sheerluxe, Closer and Great British Food
Standout Summer Pop Up
at Old Spitalfields Market, supported by a wave of London media and creator coverage
When Rhythm 108 appointed Visible as its UK PR partner, the ambition was simple: get more people discovering, tasting and talking about its delicious, Swiss-crafted treats while building the brand’s visibility and credibility with the buyers who could unlock its next stage of growth. We set out to make Rhythm 108 impossible to ignore bringing its story, products and people to life across consumer, trade and experiential PR.
We kicked things off by introducing Rhythm 108 to consumer media through in-depth brand storytelling, product discovery and carefully curated product drops, building relationships with influential titles including Stylist, HELLO! and Daily Mail. From there, we created a consistent drumbeat of coverage, connecting Rhythm 108 to the moments when people are looking for delicious things to eat and share from Easter and Father’s Day to Coeliac Awareness Week and summer entertaining. Coverage has included Sheerluxe, Marie Claire, Great British Food, Closer, Good To Know and Vegan Food & Living, helping put Rhythm 108’s consciously crafted products in front of consumers.
But with a brand this delicious, sampling is one of the most powerful ways to tell the story and unlock more love for the products. So, we got Rhythm 108 into the hands and mouths of new audiences through high profile sampling opportunities including the Bath Vegan Summer Festival and BBC Good Food’s breakfast event. One of the sweetest moments was our Rhythm 108 summer collab with The Real Fruit Ice Cream Co. A one-day-only giveaway at Old Spitalfields Market, combining Rhythm 108’s cookies and spreads with vegan real fruit ice cream to create two limited-edition flavours: Banana PB Cookie and Strawberry Choc Cookie.
We turned the collaboration into a London moment, with a consumer PR and creator campaign that generated a flurry of coverage across Secret London, London TV, London x London, London for Less, On In London and London Pop Ups, while giving consumers a very good reason to stop, sample and discover Rhythm 108 for themselves which they did in droves.
Alongside consumer visibility, we’ve built Rhythm 108’s profile with trade media introducing the brand to key journalists and positioning it as a Swiss-crafted, category disrupting player across chocolate, biscuits and spreads. We’ve also put founder and CEO Siddhi Mehta at the heart of the story, establishing her as a credible category voice and an expert on organic and vegan confectionery and conscious manufacturing.
That work has delivered coverage across influential trade titles including The Grocer, British Baker and Kennedy’s Confectionery, helping strengthen both brand understanding and buyer visibility.
From thought leadership, product placement to sampling, competitions and clever collaborations, we’ve given people more opportunity to discover these deliciously Swiss, consciously crafted treats and more reasons to join the Rhythm.
