Friday 5 December 2025: PR & Marketing News Round‑Up | The Best of Black Friday, Wrapped-Style Reports & Festive Pop-Ups
Team Visible is back with our Friday PR & Marketing News Round-Up, and with the festive season in full swing, brands are breaking out the big ideas! This week saw experiential stunts from loveholidays and Peroni, data-driven storytelling from Spotify and Lidl, and humour-led product innovation from Moonpig, all proving that December is the moment for brands to push creativity into unexpected places.
Check out Team Visible’s top picks of the week below…
Spotify Unveils Blockbuster 2025 Wrapped with Real-World Pop-Ups and a ‘Wrapped Party’ Social Experience
It’s that time for the annual reel of highlights from our personal listening habits, and this year, Spotify Wrapped had an ambitious return. Beyond the somewhat farfetched listening stats, this year’s campaign included immersive pop-ups by global music stars, a very impressive promotional film featuring many famous faces, and the introduction of the ‘Wrapped Party’, a shareable group experience where friends compare results and earn playful superlatives.
Why it matters for PR & Marketing: Spotify Wrapped has become a cultural moment of the winter season, and one that the Visible PR team looks forward to each December! Hats off to Spotify, this year saw the campaign go to the next level. While we sit here questioning how one could have listened to a particular song 150 times, it shows that brands are increasingly pairing digital rituals with physical experience moments that leave lasting memories for consumers. Spotify continues to set the gold standard for participatory, shareable year-end campaigns, with other brands also cashing in on a ‘Wrapped’ style report… more in our next story!
Lidl Unwraps the Nation’s Cravings with Spotify-Style Shopping ‘Wrapped’
Supermarket giants Lidl have done it again with another culturally relevant stunt - introducing Lidl Wrapped - a data-led campaign, inspired by Spotify Wrapped, using app data to hero each city’s most-bought product, and turning it into a much sought after festive asset. The supermarket has designed bespoke wrapping paper for ten UK cities based on their top buys (from Manchester’s avocados, Bristol’s coleslaw, to Sheffield’s sushi) and is running free in-store gift-wrapping stations in ten locations from 4–17 December.
Why it matters for PR & Marketing: The campaign has cleverly tapped into Spotify’s familiar Wrapped moment, taking the definition of wrapping quite literally! Lidl is piggybacking on a familiar, highly shareable cultural moment, which immediately resonated with consumers across the country, enabling the campaign to be easily shared on social and in lifestyle press. The bespoke wrapping stations are a great add on, giving customers something tangible to walk away with amid the big Christmas food shop - we love this!
loveholidays Drops a Living Billboard Featuring Joe Marler Lounging in a Glass Box
Amidst the madness of Black Friday last week, it would have been easy to miss some of the great stunts and campaigns that were launched over the biggest shopping weekend of the season. Loveholidays delivered one of the most eye-catching Black Friday stunts with a ‘living billboard in London’s Shoreditch.
The 3D billboard featured England rugby star Joe Marler in the flesh relaxing on a sun-lounger, cocktail in hand, inside a glass-fronted out-of-home unit. It sparked debate across TikTok and Instagram, as passers-by questioned whether the execution was real, and loveholidays leaned into the gloom of the darker winter months, highlighting that nearly 60% of Brits commute entirely in the dark at this time of year.
Why it matters for PR & Marketing: Tapping into the hype from his appearance on the biggest TV show of the year in the UK, The Celebrity Traitors, Joe Marler on a sun lounger in the middle of Shoreditch made for quite the surreal sight! This was a great example of how experiential OOH can earn organic reach when it blurs realism just enough to spark social debate. Plus, highlighting seasonal consumer pain points, like dark commutes, is a perfect emotional hook for travel brands looking to sell a few holidays to the glum British public!
Peroni Splashes Into The Festive Season With An Italian Beer Fountain To London’s Southbank
This week, we also saw Peroni Nastro Azzurro unveil a five-day festive installation that has the capital talking. La Fontana di Peroni is a branded fountain located on London’s Southbank, pouring complimentary half pints for Londoners, as part of a campaign blending festive warmth with Italian aperitivo culture. Visitors can enjoy sweeping Thames views amid cosy riverside seating, and are served drinks from a ‘wonder tap’, providing guests with the theatrical spectacle of a fountain that turns water into beer.
Why it matters for PR & Marketing: The stand-out activation from Peroni aims to bring a bit of holiday magic (and aperitivo vibes) to Londoners, tapping into event-driven brand marketing just in time for the festive season. 2025 has been a year of bold, theatrical pop-ups delivering high-impact earned media, and even more so during the competitive Christmas season. Peroni’s experiential play taps directly into London’s appetite for novelty moments worth sharing.
Greggs & Moonpig’s Latest Festive Twist: Christmas Cards That Come With A Sausage Roll
Greggs and Moonpig have joined forces this Christmas to introduce a range of festive cards that, you’ve guessed it, come paired with a free sausage roll. In a year where we have seen some big campaign moments for Greggs, this quirky, humour-led product move is designed to drive seasonal buzz and social chatter as we all enjoy the festive season with a sausage roll side.
Why it matters for PR & Marketing: Quite simply, this campaign is fun, festive and extremely shareable! It’s an example of how brands are leaning more into novelty and surprise to capture attention during the busiest retail time of the year - especially when tied to the nation’s love of comfort food. We’ll take a batch of these please!
Final Thoughts
From living billboards to wondrous beer fountains, this week’s campaign highlights show just how far brands are willing to stretch creatively as we head into the peak festive season. Experiential stunts from loveholidays and Peroni demonstrate the enduring power of spectacle, while Spotify and Lidl prove that data-driven storytelling still captures the cultural moment when executed well. And of course, the Greggs x Moonpig’s sausage-roll Christmas cards remind us that sometimes the simplest, silliest product twists earn the biggest smiles, and the most social shares.
As competition intensifies this Christmas, the brands cutting through are those boldly blending insight, humour and experience, and this week’s Visible news roundup is a strong reminder that in December, imagination becomes a marketer’s biggest differentiator!
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