YuMOVE - THE WORLD’S BEST DOG HOUSE
How we raised awareness of the perfect home environment for our pooches
ABOUT THE PROJECT
Why YuMOVE created the World’s best Dog House
We got tails wagging by launching for YuMOVE the World’s Best Doghouse – but it’s not what you think!
We’ve always been a nation of dog lovers, but during the pandemic dog ownership sky rocketed and research told us that many dog owners didn’t realise the dangers their home posed to their dogs joints. So together with our client YuMOVE - the UK’s leading veterinary recommended joint supplement for dogs - we challenged ourselves to think about how we creatively bring to life the product benefits and challenge dog-owners to think differently about their pet's domestic environment and its effect on canine joint health. Enter the World’s Best Dog House!
We conducted research that highlighted home dangers that many dog owners were unaware of and worked with expert Vet Hannah Capon of Canine Arthritis Management to provide helpful tips. We then teamed up with interior design guru and owner of three pooches Laurence Llewelyn-Bowen to create a stylish and health-inspired dog house with design features that are clinically-proven to improve comfort, wellness and happiness for all dogs.
We made national headlines, featured on Sunday Brunch and BBC Morning Live as well as appearing in a myriad of consumer lifestyle magazines.
LAURENCE
LLEWEYLN-
BOWEN
created ‘The World’s Best
Dog House’ for YuMOVE
BBC
Broadcast coverage on Sunday Brunch and Morning Live
RAISED
AWARENESS
of doggy dangers in the home
