FIFTY-FIVE LONDON
The Rollover: A multifaceted PR campaign for Fifty-five London
ABOUT THE PROJECT
FIFTY-FIVE LONDON: Leading the way in Martech consultancy
Fifty-five London is part of the Brandtech Group. It is a Martech consultancy that works with some of the world’s leading retail, travel, financial and luxury brands, helping them to leverage Brandtech to engage people better, faster and cheaper. It is one of only four globally approved Google services & sales partners.
Our brief is to create awareness for the brand and shine a light on 55’s unparalleled knowledge of the rapidly changing agenda in data-driven marketing. The strategy we’ve deployed is ‘content first’ creating a compelling brand narrative that unlocks complex story telling, aligning fifty-five with key clients and capitalizing on partnerships.
This has resulted in a plethora of work across earned, owned and paid media including:
Campaigning around key industry issues such as ‘a GDPR and the cookieless future’ and ‘generative AI’
Using thought leadership to demystify complex stories; creating insight driven reports
Writing client case studies
Curating client experiences including an ‘immersive dining experience’ with chef Jozef Youssef
Negotiating paid partnerships with Retail Week and Internet Retailing
Creating and delivering a quarterly partner newsletter for Google from ideation through to activation
Creating content for Webinars and devising and implementing the CEO’s LinkedIn strategy
From media relations to events and newsletters the work is creative and supports Fifty-five London’s business objectives. Earned media highlights include coverage in: Campaign, The Drum, Retail Sector, Fintech Times, Internet Retailing, Travolution, Performance Marketing World and ExchangeWire.
