ELEVENFIFTYFIVE
Blockbuster brand awareness for film and entertainment specialists, elevenfiftyfive
ABOUT THE PROJECT
elevenfiftyfive: Driving blockbuster’ brand awareness for the film and entertainment specialists
Taking an audience-first approach, our exemplary media relations built consistent visibility for elevenfiftyfive, along with that of its associated programmes and businesses. Through the dissemination of UK-focused news stories covering EFF’s authentic and creative entertainment campaigns, we saw strong earned media coverage in core marketing, film, and entertainment industry press.
This was further supported with stand-out thought leadership opportunities in top tier marketing and advertising media, including Creative Brief, Advertising Week, and The Drum. Visible also ran a successful media hosting programme for EFF at their many film screenings, driving further awareness of their offering through regular media interactions.
Our approach has resulted in quality press coverage across key media outlets, including Campaign, The Drum, Advertising Week, Creative Brief, British Cinematographer, Box Office Pro, and more, as well as effective hosting and conversation opportunities with The Hollywood Reporter, Variety, Digital Frontier and Marketing Week..
elevenfiftyfive (EFF) is the first specialist film and entertainment agency to develop, design and activate partnerships between advertisers and brands with studios, film makers and cinema chains. To date, EFF has delivered multiple award-winning campaigns for some of the world’s most famous brands, including Campari, Cadbury’s, Apple, Woodford Reserve, Converse, The British Film Institute, and many more.
The innovative agency has also helped drive film lovers back into cinemas, with the creation of screening programmes, ‘Escapes’, supported by the BFI & National Lottery, and ‘MASSIVE Cinema’, connecting youth culture and cinema through free screenings of the hottest independent films.
elevenfiftyfive employed Visible to boost brand awareness through tactical media placements, to drive more engagement from global brands and entertainment fans. With no existing PR function, we started from scratch, doing the basics brilliantly to build a solid base of awareness, understanding, relationships and visibility among core trade and industry titles.
