MANILIFE

Creating a Peanut Butter Brand like no other

ABOUT THE PROJECT

ManiLife: Creating a Peanut Butter Brand like no other

We’re nuts about peanut butter here at Visible, so we were thrilled to be given the chance to work with the PB pioneers at ManiLife – who’s peanut butter is, let’s face it, like no other.

Tasked with supporting the team on a variety of NPD launches, including its first ever Almond Butter, to announcing the brand’s first recipe book – The Peanut Butter Cook Book, it’s been a busy few months – and we’ve loved every minute of it.

With lots of exciting news to share, we pulled together a strategic consumer and trade media strategy to ensure we maximized coverage for each new launch across corporate, b2b and consumer lifestyle press.

Alongside new product launches in trade media, we landed thought-leadership coverage for the founder in relevant category reports as well prime time broadcast opportunities to drive further exposure for the brand during the busy period.

We assisted with the recipe book launch event, inviting press from Women’s Health, Hip & Healthy, Woman and Delicious Magazine to enjoy lots of tasty food from the book, alongside a peanut butter espresso martini or two.

From a consumer media perspective, coverage has appeared in a whole host of lifestyle press such as Sheerluxe, Grazia, Stylist and Good Housekeeping, generating over 30 pieces of coverage in the last 6 months. We also landed the top spot in The Times and Sunday Times taste test as the best peanut butter around… the proof is in the jar!