MONDRA
Paving the way for a prosperous Net Zero Food System
OUTSTANDING SUPPORT
Visible has supported major corporate milestones since 2023
MARKET POSITIONING
Positioned Mondra as a leading voice in sustainable food technology
LEADING COMMS
Visible led on communications for Pre-Series A, Series A and the Inoqo merger
Mondra is a product foot printing and supply chain decarbonisation SaaS platform for the grocery industry. It supports retailers, suppliers and farmers transition to Net Zero by allowing them to track, monitor and improve their Scope 3 emissions – one of the hardest challenges facing the sector.
Visible came on board as Mondra’s corporate and B2B communications partner at the end of 2023 – acting on behalf of the platform and its people, as well as being the main press hub for the BRC Mondra Coalition – a network of industry figures, government organisations and NGOs all working together to harmonise product carbon foot printing and accelerate sector decarbonisation.
Our first mission was to announce the BRC Mondra Coalition to the press. With so many stakeholders involved, we needed to make sure our messaging house was on point and that everyone bought into the narrative.
We held multiple working sessions with the group and made sure everyone felt involved in the process before issuing the announcement in December 2023. We launched the Coalition with exclusives in The Grocer and Edie.net, which was quickly followed by a string of follow up articles across sustainability, grocery and supplier trade media, including Business Green, Food Service Footprint, Sustainability Magazine and Grocery Gazette.
We then turned our attention to raising Mondra's corporate profile, securing coverage around key talent hires, technology partnerships and major business milestones, while positioning founder and CEO Jason Barrett as a leading voice on sustainability, food tech and AI through thought leadership in influential technology, retail and environmental media, alongside a targeted LinkedIn profile-building programme.
As Mondra has grown, Visible has supported the company through multiple milestone announcements, including its £3.6 million Pre-Series A raise, its €11.8 million Series A funding round, and its strategic merger with Austrian sustainability platform Inoqo.
These campaigns secured widespread coverage across leading business, technology and trade publications including Tech Funding News, UKTN, FoodBev, EU-Startups and Startup.eu, helping reinforce Mondra's position as one of the UK's fastest-growing climate tech businesses.
