FIFTY-FIVE LONDON
The Rollover: A multifaceted PR campaign for fifty-five London
CONTENT FIRST STRATEGY
Positioning fifty-five as a leading voice in data-driven marketing
THOUGHT
LEADERSHIP
Turning complex topics into compelling stories that build authority
INTEGRATED COMMUNICATIONS
Delivering campaigns across earned, owned and paid media
Fifty-five London is part of The Brandtech Group. It’s a Martech consultancy that works with some of the world’s leading retail, travel, financial and luxury brands, helping them to leverage Brandtech to engage people better, faster and cheaper. It’s also one of only four globally approved Google services & sales partners.
Our brief is to create awareness for the brand and shine a light on fifty-five’s unparalleled knowledge of the rapidly changing agenda in data-driven marketing. The strategy we’ve deployed is ‘content first’ creating a compelling brand narrative that unlocks complex story telling, aligning fifty-five with key clients and capitalising on partnerships.
This has resulted in a plethora of work across earned, owned and paid media including:
Campaigning around key industry issues such as ‘a GDPR and the cookieless future’ and ‘generative AI’
Using thought leadership to demystify complex stories; creating insight driven reports
Writing client case studies
Curating client experiences including an ‘immersive dining experience’ with chef Jozef Youssef
Negotiating paid partnerships with Retail Week and Internet Retailing
Creating and delivering a quarterly partner newsletter for Google from ideation through to activation
Creating content for Webinars and devising and implementing the CEO’s LinkedIn strategy
From media relations to events and newsletters the work is creative and supports fifty-five London’s business objectives. Earned media highlights include coverage in: Campaign, The Drum, Retail Sector, Fintech Times, Internet Retailing, Travolution, Performance Marketing World and ExchangeWire.
