FAN CLUB
Building visibility for a new entertainment agency
LAUNCHED A DISTINCTIVE POSITIONING
centred on helping brands build owned audiences and long-term fandom
ESTABLISHED INDUSTRY VISIBILITY
across priority marketing, advertising and media trade titles
RAISED FOUNDER PROFILES
through thought leadership, commentary and targeted media engagement
Fan Club is a new agency operating at the intersection of branded entertainment, social-first storytelling and audience development.
Visible was brought in to define the agency narrative, introduce Fan Club to the marketing, advertising, media and broadcast industries, and establish its offering as a fresh alternative to traditional campaign-led models.
We developed a communications strategy around Fan Club’s proposition of helping brands behave more like creators and broadcasters, building owned audiences and long-term fandom rather than relying solely on borrowed reach.
Our campaign has combined founder profiling, thought leadership, reactive commentary and news amplification around client wins, senior appointments and relevant industry trends. We have targeted leading marketing, advertising and media titles including Campaign, The Drum, New Digital Age and Performance Marketing World, while positioning the founders as authoritative voices on branded entertainment, creator culture and social-first strategy.
The programme has secured early visibility across priority trade media, raised the profile of the founding team and introduced Fan Club’s “brands as broadcasters” positioning into wider industry conversations around audience ownership, creator-led marketing and fandom.
