DLMDD
Educating the world about the power of ‘sonic branding’
LAUNCHED DLMDD AS A CATEGORY LEADER
building recognition for the agency and it’s work with brands including Singapore Airlines, Amazon, Cadbury, Betway, Mini and the NHS
100+ PIECES OF
COVERAGE
delivered across high-value media including BBC, LBC and Forbes, reaching an audience of more than 86m
MADE SONIC BRANDING A MEDIA STORY
using thought leadership, founder profiling and news hijacking to put the role of music and sound in brand strategy on the agenda
Since launching in 2018, DLMDD has established itself as an internationally recognised creative sound branding agency, working with global brands including Singapore Airlines, Amazon, Cadbury, Betway and Mini, as well as the NHS, to help them develop their unique sound.
Our task was to build greater awareness of DLMDD’s expertise amongst the marketing and creative press, as well as raise the profile of the founders and their team of talented music supervisors.
We combined an “always on” press office to showcase the agency’s work and development with content creation and thought leadership to champion the power of music and sound in brand strategy. This approach has created a steady drumbeat of awareness in industry titles including Adweek, Campaign, The Drum, Shots, Marketing Week, Creative Brief and Branding Magazine.
In addition, to support DLMDD’s business development, we secured opinion editorials and comment opportunities with key vertical publications including The Grocer, Travolution, FS Forum, Pet Gazette and European Gaming, which has played a pivotal role in generating incoming leads from prospective new clients.
News hijacking has positioned the DLMDD team as expert media commentators on the music industry and wider cultural trends, resulting in interviews with outlets including The Daily Mail, LBC and Forbes.
Ongoing founder profiles have further consolidated DLMDD’s position as a key player in the sound branding space, while their creative work for brands such as Singapore Airlines has resulted in industry accolades including the Design Week Awards and the Music & Sound Awards.
