S’well: Inspiring simple, stylish and sustainable change
COVERAGE HIGHLIGHTS
incl. The Daily Mail, Elle, Stylist
and Sunday Times Style Magazine
EVENT
SUPPORT
Showcased S'well at various
consumer and trade events
After its US launch, S’well became the fashionable hydration accessory of choice for celebrities, influencers and those discerning about the accessories they carry and the brands they support.
As it embarked on its global growth plans, Visible were tasked with putting S’well firmly on the UK map.
Although known for its beautiful bottles, S’well was so much more than this. It had a difference, a real-world purpose - a mission – to rid the world of plastic bottles one S’well bottle at a time.
Single use plastic has been under a lot of scrutiny, so we knew we had to create an impactful campaign that showed the bottles in all their glory but also continued to push S’well’s sustainability agenda.
The media campaign was expansive. Telling the corporate story through executive profiling and thought leadership, showcasing the portfolio of products across a myriad of lifestyle titles, launched the S’ip by S’well brand to market alongside innovation with the Roamer, Tumbler and Traveler and supported numerous consumer and trade events.
Resulting in incredible media coverage including The Daily Mail, The Express, The Metro, Vogue, Elle, Living etc, Stylist, Sunday Times Style Magazine, The Telegraph, The Evening Standard to name a few.
