Flying Tiger Copenhagen: Celebrating 30 years with tricks, treats and community
30 YEARS OF BUSINESS
A celebration of physical retail
MEDIA
HOSTING
Hosted key lifestyle media and influencers
BRAND RECOGNITION
Created buzz and conversation
While headlines continue to predict the decline of the UK high street, one design-led retailer is proving that creativity and affordability can still pull crowds. For three decades, the brand has been delighting consumers with colourful, playful products that transform the everyday – and its central London flagship store stands as proof that joy still gets people through the doors.
To mark 30 years of success, we set out to create a moment that would showcase the retailer’s unique personality and bring its loyal community together. The celebration transformed Tottenham Court Road into a destination experience, where media, influencers and everyday shoppers could immerse themselves in the brand’s world.
We hosted a morning of matcha and nibbles for press and influencers, coupled with an in-store shopping experience that allowed them to rediscover the magic first-hand.
Shoppers were treated to entertainment that surprised and delighted, from live magic to a spin-to-win prize station, ensuring that everyone left with a sense of excitement.
The event drew a strong turnout of national consumer and lifestyle media, including key press at Bauer, Stylist and Heat to name a few, alongside top-tier influencers. The event gave media and influencers the chance to experience the brand first-hand, a reminder of why it continues to connect with UK shoppers after 30 years.
By fusing thoughtful press engagement with consumer-facing activation, we created a celebration that captured attention both in-store and across social. The result was more than a birthday party, it was a statement that physical retail is still alive and thriving when it’s done with creativity, energy and a clear sense of brand purpose.
