When done right, influencer marketing can help expose your brand and products to a whole new audience of engaged advocates. And yet, how many times have you seen or heard about influencer marketing gone wrong?

Here at Visible, we’ve got a fair amount of experience managing both earned and paid influencer campaigns for our clients and have picked up a good few tips along the way for those just starting out.

There’s no question that getting your brand or business’ story on the news – be it on broadcast, in print or online - is a sure-fire way of getting noticed. But due to the rapidly evolving digital media landscape and the sheer abundance of news stories out there, it can be a minefield to even know where to start, let alone get yours noticed by a journalist. The reality is, it's not simply about having a good story; it's about understanding how the news industry works. Here are our top tips on getting your news story to land.

Whether you're focused on reputation management, launching a product, or building a stronger thought leadership persona, knowing what to look for when choosing a PR agency is essential. Backed by decades of experience in brand reputation management, here are Visible’s top five expert tips for selecting the best PR agency to support your business.