Friday 27 March 2026: PR & Marketing News Round‑Up | Ideas Built for Attention
Visible PR is back with this week’s Friday PR & Marketing News Round-Up, and one thing is clear, brands are going bigger to garner attention and really get noticed. From high-fashion parodies to pickle-filled jackets, this week’s stories show how standing out often means leaning into the unexpected to make audiences look twice.
So, settle in, and let’s see what our team has picked as their top highlights of the week…
Chanel Reworks a Pop Classic for the Chanel 25 Campaign
Chanel has launched its latest campaign for the ‘Chanel 25’ handbag, starring Margot Robbie and Kylie Minogue in a reimagining of the iconic ‘Come Into My World’ music video, directed by Michel Gondry, who also helmed the original from 2002. The ad recreates the original music video’s looping, multi-character concept, with the campaign blending nostalgia, fashion and film into a single piece of content that feels more like entertainment than advertising.
Why it matters for PR & Marketing: By tapping into a recognisable cultural reference and pairing it with two globally recognised faces, Chanel leans into entertainment to elevate product storytelling beyond a traditional campaign format. By anchoring the work in a familiar cultural reference, it creates an immediate emotional hook while still feeling fresh and premium. Campaigns that blur the line between content and advertising are far more likely to land and spark conversation across channels.
KFC Leans Into Absurdity with the Pickle Puffer Jacket
Inspired by an AI-generated video that sparked a viral moment, KFC has unveiled a one-off ‘Pickle Puffer’ jacket, filled with real gherkins and pickle juice, to promote its ‘Pickle Mania' menu. The jacket itself is not for sale, but is being used as a competition mechanic to drive engagement across social channels. KFC has cleverly brought an online trend to life, creating a physical product that leans fully into the internet’s appetite for the bizarre.
Why it matters for PR & Marketing: Reactive marketing like this delivers big impact, and with KFC tapping into an internet moment with existing momentum, it amplifies the campaign in a way that feels true to its brand voice. One-off physical products like this show how PR can turn a social media trend into a tangible story that drives engagement and supports a commercial launch.
JD Sports Champions Youth Creativity with ‘This Space Is Yours’
JD Sports has launched its Spring campaign ‘This Space Is Yours’, shining a light on young people creating their own opportunities across sport, music and community. Shot by a young director embedded in the campaign itself, JD Sports highlights grassroots collectives, emerging creatives and community-led movements, from female-led running clubs to grassroots football teams. The campaign reflects how communities are being built from the ground up, each representing different aspects of modern youth identity.
Why it matters for PR & Marketing: Rather than speaking at youth audiences, JD hands over the narrative, shifting from representation to participation. This builds credibility and makes the work feel far more authentic, and featuring real communities with existing presence and momentum gives the campaign extra depth and relevance.
CELSIUS Expands ‘Live. Fit. Go.’ Platform into Europe
Energy drink brand CELSIUS has launched its ‘Live. Fit. Go.’ platform in Europe, marking a significant step in its international expansion. The move is supported by new product launches and a high-profile partnership with the Aston Martin Formula One team. The platform centres on performance, lifestyle and everyday fitness, positioning the brand within a broader health and wellness narrative rather than just as an energy drink.
Why it matters for PR & Marketing: By aligning with elite sport and aspirational lifestyles, CELSIUS is building a brand identity that extends beyond functional benefits. Building a platform rather than a single campaign gives CELSIUS room to scale and stay consistent across markets, whilst strengthening long-term brand persona. For PR teams, it highlights the importance of sustained narratives over short-term actions for brands when entering into new territories.
Primark Pokes Fun at High Fashion with ‘Shockingly Chic’
Primark’s latest campaign drops its affordable fashion into the world of high-end advertising, complete with dramatic visuals, cinematic settings and exaggerated styling. The campaign plays with the visual language of luxury fashion, only to subvert it with humour and a clear value message. This contrast creates a moment of surprise that becomes central to the campaign’s impact.
Why it matters for PR & Marketing: In adopting the visual language of luxury fashion and flipping it to reinforce ‘value for money’, Primark reinforces its positioning as both stylish and affordable. The campaign creates a clear, memorable moment, where humour and self-awareness help the brand feel more accessible in a space that often takes itself too seriously.
Final Thoughts
This week’s stories show a clear shift towards ideas that are designed to be noticed and shared. Having a strong idea is no longer enough for brands and whether its social hooks, community participation or visual impact, the campaigns gaining traction are built with amplification in mind from the outset. For PR teams, it’s about spotting the crucial elements that will carry a story further and making sure they are baked in from day one.
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