Welcome back to this week's PR & Marketing News Round-Up from Visible PR.
This week, brands are finding creative ways to cut through the noise, whether by bringing internet nostalgia back to life, turning a familiar product into an unexpected experience or giving a seasonal campaign a more human touch.
Let’s see what brands are making the headlines this week…
Burger King’s Whopper Runner Recovery Plan
Burger King has given runners at the Dublin Marathon an unusual post-race recovery experience, transforming two oversized takeaway cups into cold plunge tubs. The activation formed part of its ‘A Whopper of a Finish’ campaign, which also included food-themed encouragement along the marathon route and a Whopper offer for finishers. Runners could also enjoy a complimentary sauna and cold plunge session through a partnership with Saunos Dublin.
Why it matters for PR & Marketing: Branded experiences work harder when they offer something people genuinely want to take part in. Burger King has turned one of its most recognisable assets into a functional, unexpected installation that connects with the marathon experience. It creates a strong visual hook for social sharing while giving the brand a relevant role in an occasion that already matters to its audience.
Firefox Brings Back the Internet’s Weird and Wonderful Side
Remember when the internet felt a little stranger, less polished and more personal? Firefox is tapping back into that nostalgia with its ‘Come Back to Firefox’ campaign, reuniting early viral personalities including Numa Numa Guy, Overly Attached Girlfriend, Bad Luck Brian and Annoying Orange
The campaign uses familiar faces and internet humour to highlight modern frustrations around online tracking, data collection and unwanted AI features. Rather than relying on nostalgia alone, Firefox connects those memories to its current positioning around privacy, independence and giving users more control over their online experience.
Why it matters for PR & Marketing: Nostalgia is most effective when it does more than remind people of the past. Firefox has found a way to turn cultural recognition into a reason to reconsider the brand today, by bringing back personalities audiences already know, creating an immediate emotional connection, while giving its wider message a more entertaining, accessible delivery.
Deliveroo and Cheryl Serve Up a Viral Throwback
To celebrate the rollout of Tesco on Deliveroo, the brands have teamed up with British TV & music icon Cheryl to revisit her much-loved confession about not being able to nip to the garage in her pyjamas for a pint of milk. The new campaign recreates the moment, but this time with a solution: Tesco groceries delivered through Deliveroo.
Tapping into ‘hun culture’, the campaign extends beyond the hero film, with social content, an out-of-home activation in Newcastle, creator partnerships and a limited-edition ‘Cheryl-Skimmed’ bundle featuring teal pyjamas and a signed milk jug.
Why it matters for PR & Marketing: This is a great example of two notable brands rehashing an existing cultural moment rather than trying to manufacture one from scratch. The original clip has recognition and affection built into it, while the ad gives it a clear commercial purpose. It also shows how a single creative idea can be extended across earned media, social, talent, outdoor advertising and promotional activity.
Oatly’s Diplomatic Mission for Better Taste
Oatly has taken experiential marketing in an unexpected direction with the opening of The Oatly Embassy, a three-day takeover of The Lavery in South Kensington. Complete with flags, an official seal, passports and a fleet of branded vintage Rolls-Royces, the activation turned the launch of its Future of Taste Report 2026 and Look Book Vol 4 into an immersive brand experience.
Guests were invited to become ‘taste diplomats’, explore a six-room residence, attend drink masterclasses and take part in talks and workshops. The embassy also opened to the public, welcoming more than 2,000 visitors across the weekend, with Oatly passports unlocking complimentary oat-based drinks at 21 partner cafés around London.
Why it matters for PR & Marketing: Oatly has taken a report launch and created an experience with multiple reasons to attend, engage and share. The details help bring the brand’s personality to life, while the combination of media, creators, public programming and partner cafés extends the idea beyond a single event. It demonstrates how a brand can turn its own research into a wider cultural conversation, rather than simply publishing a report and hoping people read it.
Prada Brings Disney Animation Magic to its Holiday Campaign
Prada has unveiled ‘Drawing Prada: Animated by Hand’, a holiday campaign starring Sadie Sink, Maya Hawke and other actors in a whimsical winter world created through traditional hand-drawn animation. Led by veteran Disney animator John Pomeroy, the campaign combines live-action photography with illustrated woodland creatures and hand-drawn landscapes.
The result is a distinctive visual style that stands apart from the growing use of generative AI in advertising. It also continues Prada’s cinematic approach to seasonal campaigns, with a focus on craft, detail and storytelling.
Why it matters for PR & Marketing: As AI makes it easier to produce creative at scale, a clearly defined human touch can become a point of difference. Prada’s campaign puts the craft itself at the centre of the story, giving audiences a reason to look more closely at how the work was made. It is a reminder that new technology does not automatically make traditional techniques less valuable. Sometimes, the production process is part of the appeal.
Final Thoughts
Getting noticed is not just about being louder, but about finding an idea that gives people a reason to stop, take notice and engage. This week’s campaigns show a few different ways to do that: tapping into memories people already share, creating experiences audiences can participate in, and investing in distinctive creative that feels different from what they see every day. The strongest ideas also give people something to talk about beyond the product itself.
For PR teams, this is where we are inspired by opportunity: find the cultural connection, creative detail or real-world experience that makes a brand worth talking about, then build a story that can travel across channels.
Looking for an idea that gives your brand something worth talking about? Visible can help. Let's talk: hello@visiblepr.co.uk