After its US launch in 2010, S’well soon became the fashionable hydration accessory of choice for celebrities, influencers and those discerning about the accessories they carry and the brands they support.
As it embarked on its global growth plans, in 2017 Visible were tasked with putting S’well firmly on the UK map.
Although known for its beautiful bottles, S’well was so much more than this. It had a difference, a real-world purpose - a mission – to rid the world of plastic bottles one S’well bottle at a time.
Single use plastic has been under a lot of scrutiny, so we knew we had to create an impactful campaign that showed the bottles in all their glory but also continued to push S’well’s sustainability agenda.
The media campaign to date is expansive. We’ve told the corporate story through executive profiling and thought leadership, showcased the portfolio of products across a myriad of lifestyle titles, launched the S’ip by S’well brand to market alongside innovation with the Roamer, Tumbler and Traveler and supported numerous consumer and trade events.
Media coverage has been incredible including The Daily Mail, The Express, The Metro, Vogue, Elle, Living etc, Stylist, Sunday Times Style Magazine, The Telegraph, The Evening Standard to name a few.