The impact of OOH advertising
Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. Our brief is to ensure that the company’s profile and reputation reflects its marketing leading position and is distinctive from its competitors, alongside championing the power of the OOH medium to the wider advertising industry.
We’ve adopted an owned, earned and paid approach, creating content that works for PR purposes as well as Posterscope’s own channels and paid for partnerships with media outlets and industry organisations. Our content strategy centres around showcasing the creative and effective work that Posterscope delivers for its clients, through news and case studies, and thought leadership demonstrating Posterscope’s unrivalled knowledge and expertise as the medium continues to be transformed by the proliferation of digital and data.
Recent campaigns have included a study into consumer understanding of Smart Cities, the role OOH can play in supporting brand sponsorships of sporting events and launching the UK’s first Smart Bench featuring contactless payment technology.