HILLTOP HONEY

Creating trade and social buzz around Hilltop’s “Honey Heads” Campaign

ABOUT THE PROJECT

Hilltop Honey: Creating “buzz” around Hilltop’s Honey Heads campaign

Hilltop wanted an agency partner to help them reignite the category, introduce new shoppers to their brand and share the founder’s impressive growth story - and they found their perfect partners here with us at Visible.

Our first project was to raise awareness of their new OOH campaign – Honey Heads - a creative that showcased their obsession with honey, with a bold and dynamic look and feel to attract younger shoppers into the category.

We partnered with a diverse group of creators to bring the Honey Heads obsession to life in both unexpected and delightful ways. By working with lifestyle talent, foodies, a baker, and a makeup special effects artist, we captured the playful nature of the Honey Heads campaign. From mouthwatering dishes and baked goods to bold, honey inspired beauty looks, each piece of content showcased our creators’ obsession with Hilltop honey.

Alongside a fun and engaging social campaign, we issued a trade press release to announce the launch of Hilltop’s For Honey Heads campaign, celebrating its bold creative and disruptive media strategy. The release highlighted the campaign's role in showcasing Hilltop’s superior honey range, engaging consumers, and driving awareness within the category.

The campaign generated lots of buzz and excitement across PR and social media. The PR coverage demonstrated the brand’s creative ambition and growth story to buyers, while the influencer campaign supported the Honey Head creative, driving consumer engagement and awareness, generating a total reach of 614K.