AEG Global Partnerships
Launching the new members club at The O2
ABOUT THE PROJECT
AEG Global Partnerships:
The NinetyThird by Qatar Airways takes off
Since the pandemic, demand for premium entertainment experiences has only increased, with consumers happy to fork out for a truly unforgettable experience, and business leaders keen to impress, and get back in-front of their clients and prospects.
AEG Europe and The O2 recognised the opportunity to create a first-of-its-kind members’ club in the heart of the venue, with the best seats in the house, full of unique and luxury experiences for both consumers and business leaders to enjoy.
With the new venue came a new naming rights opportunity – some of the most effective partnerships, and the most lucrative – and Visible PR was tasked with supporting AEG Global Partnerships in their search.
Before the build began, the team made sure that the plans were announced to marketing leaders, CROs and executives far and wide, focusing on the unique benefits, including access to more than 200 shows, a floating champagne bar, fine-dining restaurant and hydraulic ‘walkway’ that extends above the crowds.
Drawing on concept images, Visible PR was able to secure an exclusive interview with Campaign, that resulted in an in-depth article, highlighting the opportunity for a naming rights partner.
Once the naming rights partner – Qatar Airways – had joined the party, it was time to officially launch the venue, now known as The NinetyThird by Qatar Airways. With so many stakeholders involved, it was important that the partner, venue, and AEG Global Partnerships were all recognized for the role they had played in getting this incredible venue within a venue off the ground.
A media night and focused media relations outreach resulted in an exclusive with City AM, and media coverage spanning the marketing trades, which is a testament to the purpose of the site: to create unforgettable moments and build relationships through reimagining premium entertainment.
