AEG GLOBAL PARTNERSHIPS
Uniting music, brands and fans
ABOUT THE PROJECT
AEG Global Partnerships: Enhancing its reputation as a global live entertainment brand
AEG Global Partnerships is responsible for perhaps the best-known naming rights partnership in the world – The O2, but it also works with hundreds of companies every year, across AEG’s other world class venues and global festivals, delivering bespoke activations designed to meet brands’ marketing goals.
Brand activations are getting bigger and better, and whether a brand is looking to raise awareness, enhance its ESG credentials or provide exciting rewards to its customers, AEG Global Partnerships thinks beyond the traditional to create innovative activations that take partnerships to the next level – and Visible have been helping to tell its story.
Using AEG’s data, Visible has demonstrated that brand appetite for events well and truly returned in 2022, with brand investment in live events increasing by a huge 65 per cent from 2019.
It was clear that brands have missed live interactions as much as music fans have missed live shows, which has seen 77 partners coming on board for AEG events over the last year (including American Express presents BST in Hyde Park and Luno presents All Points East).
The Visible team has spearheaded a programme of news, interviews and thought leadership across trade, business and national press, designed to raise the profile of AEG Global Partnerships. Drawing on hot topics including the ‘power of live’, the rise of naming rights partnerships and the evolution of sponsorship, the team has already secured amazing coverage in City AM, The Guardian and iQ Magazine, to name but a few.
WIDESPREAD
COVERAGE
news, interviews and thought leadership across trade, business
and national press
HOT
TOPICS
incl. the ‘power of live’ and ‘the evolution of sponsorship’
COVERAGE
HIGHLIGHTS
incl. City AM, The Guardian and
iQ Magazine
